unporcessed packaging
carrefour
00
problem
Packaging shapes perception before consumers even make a decision. Colours, claims, and exaggerated branding often influence how products are judged more than the product itself.
solution
We stripped packaging back to its essentials: the product and its ingredients. By removing visual persuasion tactics and unnecessary branding elements, Carrefour encouraged healthier decision-making by allowing consumers to judge products for what they actually are.
No fluff, no bullsh*t, just the product and its nutritional facts.
year
2025
recognition
01
02
03
04
05
06
