the bargain account
hsbc
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problem
Banking feels boring and distant, especially for Gen Z students living abroad.
solution
We gamified saving by turning everyday bargaining into a way to build your balance - helping students engage with local culture while saving money.
HSBC set out to make banking fun for international students. In Mumbai, The Bargain Account lets them haggle with local vendors, with every saved rupee going straight into their account. A playful way to help students save money while experiencing India like a local.
year
2025
recognition
role
creative strategy, copywriting, scripting, art direction support, case study editing.
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